WhatsApp Template messages use pre-approved message templates called MTMs for outbound notifications such as delivery alerts and appointment reminders. Regular text messages or media messages (i.e., any non-template messages) can only be delivered in this 24-hour active window. You can wait for users to message to your Converse app, or you can send a Template Message to invite the user to respond. A messaging session starts when a user sends your business a message and lasts for 24 hours in the most recently received message. WhatsApp Session messages are any messages sent and received in response to a user-initiated message to your business. WhatsApp messaging is slightly different than normal text messaging, featuring two types of messages. With SMS-Magic Mobile App business solutions allowing you to start messaging over WhatsApp, you would be able to connect to your users with the most popular chat app globally. With 1.5 billion global users and end-to-end encryption, WhatsApp is poised to be the world’s most powerful business messaging channel.
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